California has already contributed to the history of art in America but she is destined to add far more brilliant pages, not in individual effort, but in the great number of artist who will take part in making here a culture which is not yet imagined.” – Maurice Braun, notable San Diego Painter (1928)

Continuing the region’s legacy of celebrating San Diego’s vibrant arts community, The Studio Door will once again showcase the region’s visual artists through local exhibitions, online gallery and a national publication under the 50 TO WATCH banner.

APPLY TODAY >>> Call for artists is NOW open on CaFÉ.  Click here to see prospectus.

  • Call for artists deadline:     Wednesday, January 31 – 10:30 pm
  • Juror:                                 Maria Mingalone, Executive Director of Oceanside Museum of Art
  • Prospectus:              
  • Exhibitions:                        Exhibition split between The Studio Door & Escondido Arts Partnership
  • Printed Publication:            Professionally produced artist catalog mailed to over 1,000 galleries nationally

Artists can apply online through CaFÉ.  They should showcase 5 – 10 pieces that represent their body of work. Initially, each artist pays a flat rate of $25 when entering on CaFÉ.

50 To Watch is designed as a co-op opportunity. Participating artists, that are juried in, will share in the production costs of the publication and its mailing.  An additional payment of $350 will cover those costs.   All of these funds are used for the publication designer, full press printing and distribution to galleries across the country.  Each artist receives a two-page spread.  Extra pages and covers will are also available for an additional cost.

The total cost of $375 is less than the cost of an ad in local publications that run once.  The value in 50 To Watch is that this publication is mailed to a targeted list of galleries and becomes an incredibly useful marketing tool with a shelf life of two years plus.  Local gallery owners and art shops tell me that they still use the past two additions to reach out to local artists.

You can review past exhibition catalogs online at:

2016 •
2015 •

The earlier exhibits have had some great success for local artists with galleries in the US and abroad.  You can review the connections made through 50 TO WATCH by visiting our website directly at I think you will see that we have started a very valuable program for San Diego’s art community.

The exhibitions will take place in March 2018 at The Studio Door and Escondido Arts Partnership:

The Studio Door

Exhibition Dates: March 2 – 25, 2018
3750 30th Street
Preview Reception: Saturday, March 3 – 6:00 PM to 9:00 PM

Escondido Arts Partnership

Exhibition Dates: March 9 – 25, 2018 in conjunction with Panache
262 Grand Avenue, Escondido
Opening Reception: Saturday, March 10 – 5:30 PM to 8:00 PM

For full details, you can review the prospectus on CaFÉ at


As seen featured in Pacific Magazine, San Diego Reader, San Diego CityBeat, Seaside Courier, Del Mar Times and in online calendars, including San Diego Union Tribune, San Diego Visual Arts Network, San Diego Convention Center, KPBS, Fox5 San Diego,  Discover San Diego and ArtSlant.